In the competitive world of college athletics recruiting, coaches must sell themselves in a multitude of ways to prospective student-athletes. One must sell their coaching philosophy and why it is best suited for that athlete’s personal growth in competition, in the classroom, and in the community at large.
What is most important? As a small business owner who specializes in sponsorship fundraising campaigns through the social networks of student-athletes, trust & reliability are the hallmarks of business model. Now one might say, but that doesn’t guarantee return on investment or sustainable success over time? Which is exactly the point: there are no guarantees when it comes to fundraising or coaching.
The one thing you can guarantee a prospective student-athlete, just as the one thing I can guarantee a prospective coach is trust & reliability. Trust involves having the best interests of your clients at heart. No matter the results, your goal is to make sure they have a great experience. If the experience is worthwhile, then the reliability of this fundraiser’s success will follow, just the same as with wins instead of losses.
NAIA Baseball Championship Coach Woody Hunt has always reminded me when it comes to our business relationship that “Peter, I like you and I like how you go the extra mile to take care of my guys.” Many times, it’s not just about the dollars & cents. Just as it’s not always about the fancy dorm rooms, food court, new arena or stadium. It’s about the importance of strong, meaningful relationships.
A coach, above all other reasons, must be able to look into the eyes of a prospective student-athlete’s parent(s) and let them know that their child will be able to grow from a teenager to a young adult ready to take on the world after 4 years under their tutelage. No amount of glitz & glamour can sell that.
I started Campaign Sports in 2011 because of the importance & value I place on strong, long-term working relationships. Fundraising just happens to be my product. What I’m actually selling is my philosophy on life. The Golden Rule of Do Onto Others As You’d Have Done To You sums it up pretty well.
When a coach chooses to work with Campaign Sports, there is nothing more important to me than the strength of our relationship today, tomorrow and for years to come. Your satisfaction is my satisfaction, and that is why I hope you would choose us for your Fundraising needs. The same can be said when convincing a student-athlete to choose you over the rest. That is something money can’t buy.
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