hate-fundraisingIt‘s no secret that most people hate the prospect of having to fundraise when urgent needs suddenly arise. Usually a lot of time & effort is required planning & executing a fundraising event, the cost per dollar raised is too high and the return on investment too low for their liking. Asking others for money tends to bring a sense of fear (specifically of rejection), embarrassment, shame and unworthiness, too. Hey, we get it. Nevertheless, it’s something that’s necessary for many teams to do during these difficult economic times as costs, fees & expenses are at an all-time high, and unfortunately not many are covered under the normal operating budgets of most school athletic departments.

To try and reframe this negative way of thinking, below we’ve compiled a collection of quotes from several sources that we believe will help give your team a renewed sense of confidence & comfort — and decreased stress & anxiety levels — when asking others for support!                                         

On the subject of fundraising…

“Fundraising is not an event; it is a process.” – Edgar D. Powell

“Fundraising is not a right — it is a privilege and we must always honor it as such.”  – Henry A. Rosso

“Effective fund-raising is based on relationships.” – Jeffrey Deitch

“Fundraising is not really about money. It’s about people.” – Larry C. Johnson

“Fundraising is the gentle art of teaching the joy of giving.” – Henry A. Rosso

There are two ‘i’s’ in Fundraising – they should stand for inspiration and innovation, not imitation and irritation.” – Ken Burnett

“Everything counts. When you’re campaigning, all the aspects of your fundraising work together.” –  Susan Krinsky

On your attitude towards fundraising…

“Fundraising requires both optimism and realism. Without the first, few if any gift solicitation efforts would be made. Without the second, few if any would succeed.” – Howard L. Jones

“Fundraisers should use pride, not apology, when asking for a gift for a charity that is doing good work.” – Henry A. Rosso

“Never think you need to apologize for asking someone to give to a worthy objective, any more than as though you were giving him an opportunity to participate in high-grade investment. The duty of giving is as much his as the duty of asking yours. Whether or not he should give to that particular enterprise, and if so, how much, it is for him alone to decide.” – John D. Rockefeller

“The most important thing is not to let fundraising get you down. (You) live or die on morale. If you let the difficulty of raising money destroy your morale, it will become a self-fulfilling prophecy.” – Paul Graham

“We should never forget that no Fundraising effort ever succeeds unless one person asks another person for money.” – Andrew D. Parker Jr.

“We will keep raising money because our needs are not going away, … Excellence is expensive.”Terry Wood

“When we recognize that a better word for Fundraising is “friend raising,” we open limitless doors to creativity in support of our causes.” – Sue Vineyard


“(You are) not bothering anyone by asking for money. You are offering people an opportunity to engage in something you are passionate about that will add depth and meaning to their lives.” – Rebecca Fishman Lipsey

On action and inaction…

“Action is a great restorer and builder of confidence. Inaction is not only the result, but the cause, of fear. Perhaps the action you take will be successful; perhaps different action or adjustments will have to follow. But any action is better than no action at all.” – Norman Vincent Peale

“I have tried raising money by asking for it, and by not asking for it. I always got more by asking for it.”
– Millard Fuller

“There is no use waiting for your ship to come in if you haven’t sent out any ships.” – Harold J. Seymour

On donors and supporters…

“Treat me like a partner in caring…not a walking wallet.” – Unknown Author

“If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them.” – Jeff Brooks

“Every individual needs to feel that he is a worthwhile member of a worthwhile group.” – Harold J. Seymour

“Donors don’t give to institutions. They invest in ideas and people in whom they believe.” – G.T. Smith

On your fundraising message…

“If you want to glide toward money, you have to make sure your message is clear as a bell, and you need to ensure that you have a unified team capable of communicating it.” – Alejandro Cremades

“Fundraising is both an art and a science. The art of fundraising is equal parts expressing the need, sharing your passion to help, and courageously asking others to support you on your journey. Keep it personal and simple. Maybe even a little creative. Whichever approach you choose, make it uniquely yours.  The science of fundraising is all about applying years of research to building strong relationships and helping donors see how their donations are making a positive impact. You can increase your chances of success by combining the art and science of fundraising.” – Unknown Author

“Fundraising is motivating and asking others to share with you in a great adventure, a vision, a dream.”  – Jerold Panas

Life is not scripted. Conversations with our donors should not be either.” – Lauren Semple

“Most giving is 80% emotion and 20% rational. And the best way to get to someone’s emotions is to tell a story.” – Unknown Author

“Sell the opportunities and not the deficiencies, never forgetting that money flows to promising programs and not to needy institutions.”  – Harold J. Seymour

“Do not ask for money. Do ask for a better laboratory, a better dormitory, better equipment…Talk about the ‘something’, not about money.” – Harold J. Seymour

“Never tell the donor what to do or how much to give; content yourself always with the expression of hope that he might give at such and such a level.” – Harold J. Seymour


On the subject of donations…

“Out of ten swings at the bat, you get maybe seven strikeouts, two base hits, and if you are lucky, one home run. The base hits and the home runs pay for all the strikeouts.” – Marc Andressen

In the end …

“The only thing that matters a damn is the donor experience.” – Mark Phillips

“Let us more and more insist on raising funds of love, of kindness, of understanding, of peace. Money will come if we seek first the Kingdom of God – the rest will be given.” – Mother Teresa

“Donor loyalty is not about the donor being loyal to you, it is you being loyal to the donor.” – Harvey McKinnon

“Stewardship at its best engages donors with the impact and outcomes of their investments of time, wisdom, expertise, connections, and money.” – Karen Osborne

There you have it! That’s the list. Let us know which quote was your favorite and resonated with you the most, share one you know that we might’ve left out and/or share one of your own in the comments!

Campaign Sports Staff

Are you considering having a fundraiser for your team? Choosing the right company to work with is really important to your success. Many claim they are the best, have the highest profit margin and provide the best service, but if you do your research you’ll come to find more often than not that just isn’t the case. However, we have dozens & dozens of testimonials to back up our claims. We can help! Click to learn  about us, how our program works, and our most frequently asked questions.